White-label and outsourced web development

It is web development produced by one company and sold by another under the second company’s name. An agency wins the project, briefs a production team, and hands the finished site to its client as its own work. The client sees one supplier. Nothing in the site, the documents or the emails names anyone else. For the agency it is capacity without payroll, and for the production team it is work that never carries a credit.

Nearly, and the difference is who is allowed to know. Outsourcing only means the work happens outside your company, and your client may well be told who did it. White-label means the arrangement itself is invisible: your brand goes on every deliverable and the production team is bound not to appear. Most people searching for one of those words would accept either arrangement, so it is worth deciding which one you actually want before you compare quotes. We work both ways and default to the invisible one.

Only if you tell them. Your brand or no brand goes on every deliverable, staging link and report, support replies can come from an address on your own domain, and we put no built-by credit in the footer of any site we touch, including the sites of our own direct clients. In 18 years of white-label work we have never once contacted a partner client. The written terms behind that, including the NDA and the no-poaching clause, are set out on our For Agencies page.

You get a fixed price per project, quoted from your brief before anything starts, so you price your own client with a real number in front of you rather than a range. Hourly work and retained monthly capacity are priced separately. The floors for all three, and what moves a quote above them, are published on our For Agencies page rather than held back until a sales call. Ongoing partners are priced better than one-off projects, and we would rather say that than pretend a rate card is the whole story.

Either. Plenty of partners keep strategy, design and the client relationship and hand us only the build: a Figma file to turn into a WordPress theme, a WooCommerce store to wire up, a plugin conflict nobody wants to lose a day to. Others hand over the whole project from brief to launch. WordPress, WooCommerce and WPML are daily work here, alongside Laravel, React and headless builds, so the scope is your decision rather than a package we are trying to sell.

It is the right question to ask a white-label partner, and the honest answer is that you should check the record instead of the promise. Green Wire Media has been trading since 2008, has worked with 437 clients, and holds 600 to 700 websites under management at any one time, which is a workload a disappearing company cannot carry. Ask any partner you are considering for references from agencies they already build for. One who will not give you any has answered the question.