Website redesign

A redesign is the most common way a business loses its search traffic overnight. The design gets signed off, the site goes live, the URLs change, the redirects are half finished, and three months later nobody can explain why the enquiries dried up. We treat a redesign as two jobs running at once: building the new site, and carefully carrying over everything the old one had already earned. The pages that were quietly working get identified and protected rather than redrawn on instinct.

What's included
  • A full crawl of the current site before anything is designed
  • The pages already earning traffic and links identified first
  • URL map and redirect plan written before launch, not after it
  • Design and build on a staging site your team reviews as it goes
  • Content migration, including the pages nobody remembers are there
  • Core Web Vitals and accessibility built in rather than retrofitted
  • Post-launch monitoring of rankings, redirects and crawl errors
  • Training so your team can edit the new site without calling us
Frequently asked questions
Will a redesign hurt our search rankings?

It will if the URLs change and the redirects are an afterthought, which is how most redesigns lose traffic. We crawl the current site first, map every old URL to its new home, and have the redirects written and tested before launch day rather than patched afterwards. Pages that already rank are the ones we are most careful with.

Do we have to change platform?

No, and often you should not. If the current platform is fine and the problem is the design, the content or the speed, moving platform adds risk and cost for nothing. We say which case you are in before quoting. Where a move genuinely is the right call, migration is part of the same project rather than a second one.

How long does a redesign take?

Most business sites run six to twelve weeks from kickoff to launch, depending on how much content there is and how quickly feedback comes back. The crawl, URL map and redirect plan happen at the start, not in the last week, which is what keeps the launch boring.

What does a redesign cost?

It depends on the number of templates and how much content has to be migrated, so we scope before we quote. Our cost calculator gives an honest range for a build of your size, including the running costs that a quote for the build alone leaves out.

Can you keep our existing content?

Yes. Content migration is part of the job, and that includes the pages that are not in the main menu: old landing pages, PDFs, posts that still pull traffic. Those are usually where the surprises live, which is why the crawl comes first.

Our site is only a few years old. Is a redesign worth it?

Sometimes not, and we will say so. If the structure is sound and the problem is speed, a tired template or thin content, targeted work costs a fraction of a rebuild. A redesign earns its keep when the site is fighting you: hard to edit, slow, unable to carry the pages you now need.

Tell us what’s broken.
We’ll tell you the truth.

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