Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
Agency overflow: what to do when you sell more dev work than you can build
The honest playbook for a web development overflow partner: why you set the relationship up in a quiet week, not the week the spike hits, and the margin math nobody quotes straight.
Read →Hiring an in-house developer vs a white label partner: the real math
The break-even math for an agency's first developer: fully loaded cost, realistic utilisation, and why the answer swings on your partner's hourly rate, not a project count.
Read →How a white label handoff works: NDAs, comms and who talks to the client
The mechanics of handing a client project to a white label WordPress partner: what the NDA actually covers, who owns the client relationship, and the GDPR clause most agencies miss.
Read →Selling web development without a dev team: how the reseller model works
How agencies sell and manage web projects while a partner builds them: who quotes, who carries the warranty, where the margin sits, and what you keep.
Read →WordPress just forced an emergency security update: what to do about wp2shell
On 17 July 2026 WordPress patched a critical flaw that lets an anonymous attacker run code on a default site. Proof-of-concept code is public. Here is whether you are affected and exactly what to do.
Read →Figma to WordPress: how a pixel-faithful conversion actually works
The process that separates a faithful WordPress build from an approximate one - design tokens, the breakpoint gap, and QA against the file - and why automated exporters miss it.
Read →White label WordPress development pricing: what agencies actually pay
Honest price bands for white label WordPress work, the cost drivers that move a quote, and why the cheapest partner almost always costs the most.
Read →White label WordPress maintenance: reselling care plans under your brand
Your clients need maintenance. You don't want to staff it. How agencies resell white label WordPress support - the margin, the handoff mechanics, and the multi-platform problem nobody mentions.
Read →WordPress maintenance: what a monthly plan should actually include
Most maintenance plans are a backup script and an invoice. Here is the full checklist a monthly WordPress plan should cover, what each item protects you from, and what the cheap plans quietly skip.
Read →How to choose a white label WordPress agency (a checklist from one)
The 7 questions that expose a weak white label partner before they touch a client project - with our own answers to every one of them.
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