Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
AI in the EU: what data residency actually commits to
Keeping AI processing in the EU is four separate commitments and most vendors meet some of them. Here is what each one covers and which you need.
Read →How to tell whether AI search sends you anything
The usual advice is to read your referral report. Google's own definitions say that misses AI Overviews entirely, and the strongest signal is not in analytics.
Read →Referral and commission work: what an agency actually agrees to when it hands over a client
Introduce the client and take a commission: the model nobody writes down. What it is in tax terms, what you owe the client, and what to agree first.
Read →White label AI for agencies: what you can resell today, and what you cannot
Rebadge our chatbot and keep the margin, says the pitch. The model retires on the vendor's schedule, and an EU chatbot must now tell users it is a machine.
Read →Yelp is inside ChatGPT now. In most countries your Foursquare business listing is what feeds it.
OpenAI licensed Yelp's reviews on 23 July 2026. Yelp's own docs cover 32 countries, so what puts a business in a ChatGPT answer depends on where you trade.
Read →Outsource web development: what it costs an agency, and what it should return
Gross margin on resold hours is the wrong number. The only resource still scarce is your own senior time. Here is the arithmetic nobody publishes straight.
Read →What ChatGPT can see about your business, and what to do if you have no website
Four things decide what an assistant can say about your business. You control three of them, and only one of them needs a website. Here is the plain version.
Read →White label SEO for agencies: what a partner has to be able to report now
Most white label SEO is a rankings dashboard with your logo on it. Google now reports AI answer impressions with no clicks, no CTR and no queries attached.
Read →Running AI locally: when a self-hosted model beats an API
Most companies asking to run AI on their own hardware want data residency, which is a contract and a region setting. Here is when the hardware is the answer.
Read →What an AI visibility score hides
One number, three kinds of variance. We ran the same measurement on three consecutive days and the headline moved by half its own value, with nothing changed.
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