Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
ChatGPT ads reached Latvia, but not your best customers
Since 24 August a Latvian business can buy its way into a ChatGPT conversation. Only Free and Go users will ever see it. Being cited reaches the rest.
Read →Anyone can send email as your company: the DMARC gap
Only 8% of Latvian, 9% of Estonian and 3% of Lithuanian domains are protected against sender forgery. Most have no DMARC record at all. The fix starts in DNS.
Read →The six-second web: how slow Baltic websites really are on a phone
The median Baltic homepage takes about six seconds to show its main content on a phone. Google's bar for good is 2.5 seconds. Two thirds of sites rate poor.
Read →Is your website blocking AI assistants without knowing it?
About one Latvian site in fourteen turns away the crawlers that put pages into AI answers. Almost no owner chose it, and robots.txt never says so.
Read →WooCommerce agency work: what a store build needs that a site build does not
Quoting a WooCommerce store like a WordPress site is the agency mistake. Orders left the posts table, checkout is a block, and the extensions set the price.
Read →The 13-minute homepage, and other records from 293,806 websites
The extremes from a near-census of the Baltic web: a homepage that takes 816 seconds to appear, one with 407,866 words, and a footer still dated 1994.
Read →White label WordPress development companies, compared
Five kinds of white label WordPress development company, what each one is actually for, and what each one breaks on. Checked against their own published terms.
Read →White label web design: what an agency actually buys, and what the site has to pass
White label web design is sold as design. What your client receives, and is audited on, is a built site. What it has to pass in 2026, whoever's name is on it.
Read →The site looks fine. We opened the code.
Generated sites arrive looking finished. Then you read the file: 99.6% base64, no lazy loading, no meta description. Here is what it costs and how to check.
Read →AI in the EU: what data residency actually commits to
Keeping AI processing in the EU is four separate commitments and most vendors meet some of them. Here is what each one covers and which you need.
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