Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
What an AI automation actually costs to run
Almost every price you can find is a build quote, not a running cost. The model is the smallest line on the bill. The line that decides it is in no quote.
Read →WooCommerce maintenance: why a store is not a website with a cart
A store is a transaction processor that happens to have pages. Four things break differently, and the standard maintenance routine covers none of them.
Read →Why AI assistants cite everyone except you
The usual answer is a checklist of website faults, most of which Google says are not required. The real reason is structural: it decides what can be quoted.
Read →WordPress website rebuild: four tests before you spend the money
Most rebuild advice grades your site on adjectives. Four checkable tests decide it instead: PHP support, dead dependencies, content model, deploys.
Read →What AI can automate in a business: six job types
Use-case lists are organised by department, which tells you nothing about whether it works. Six job types, sorted by how cheaply you can check the output.
Read →Outsourcing small web projects: what it really costs an agency
Small web projects lose money on the wrapper, not the build. Why a monthly retainer is the wrong fix, and what a standing partner actually changes.
Read →Agency overflow: what to do when you sell more dev work than you can build
How a web development overflow partner actually works: set the relationship up in a quiet week, not the week the spike hits, and read the margin math straight.
Read →Hiring an in-house developer vs a white label partner: the real math
The break-even math for an agency's first developer: fully loaded cost, realistic utilisation, and why the answer swings on your partner's hourly rate.
Read →How a white label handoff works: NDAs, comms and who talks to the client
Handing a client project to a white label WordPress partner: what the NDA covers, who owns the client relationship, and the GDPR clause most agencies miss.
Read →Selling web development without a dev team: how the reseller model works
How agencies sell and manage web projects while a partner builds them: who quotes, who carries the warranty, where the margin sits, and what you keep.
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