Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
White label WordPress development companies, compared
Five kinds of white label WordPress development company, what each one is actually for, and what each one breaks on. Checked against their own published terms.
Read →White label web design: what an agency actually buys, and what the site has to pass
White label web design is sold as design. What your client receives, and is audited on, is a built site. What it has to pass in 2026, whoever's name is on it.
Read →The site looks fine. We opened the code.
Generated sites arrive looking finished. Then you read the file: 99.6% base64, no lazy loading, no meta description. Here is what it costs and how to check.
Read →AI in the EU: what data residency actually commits to
Keeping AI processing in the EU is four separate commitments and most vendors meet some of them. Here is what each one covers and which you need.
Read →How to tell whether AI search sends you anything
The usual advice is to read your referral report. Google's own definitions say that misses AI Overviews entirely, and the strongest signal is not in analytics.
Read →Referral and commission work: what an agency actually agrees to when it hands over a client
Introduce the client and take a commission: the model nobody writes down. What it is in tax terms, what you owe the client, and what to agree first.
Read →White label AI for agencies: what you can resell today, and what you cannot
Rebadge our chatbot and keep the margin, says the pitch. The model retires on the vendor's schedule, and an EU chatbot must now tell users it is a machine.
Read →Yelp is inside ChatGPT now. In most countries your Foursquare business listing is what feeds it.
OpenAI licensed Yelp's reviews on 23 July 2026. Yelp's own docs cover 32 countries, so what puts a business in a ChatGPT answer depends on where you trade.
Read →Outsource web development: what it costs an agency, and what it should return
Gross margin on resold hours is the wrong number. The only resource still scarce is your own senior time. Here is the arithmetic nobody publishes straight.
Read →What ChatGPT can see about your business, and what to do if you have no website
Four things decide what an assistant can say about your business. You control three of them, and only one of them needs a website. Here is the plain version.
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