Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
llms.txt in the Baltics: a standard adopted by plugins, not people
About one Baltic website in ten publishes an llms.txt. Almost none of their owners chose to, and no AI engine documents reading one.
Read →Outgrowing Wix: what 4,800 Baltic Wix sites do next
About 4,800 Baltic websites run Wix and most should stay there. For the ones that have outgrown it, what a Wix to WordPress migration actually involves.
Read →Joomla still runs about 3,000 Baltic websites. Here is the way out
About 3,000 Baltic websites still run Joomla, and Joomla 5 leaves regular bugfix support on 13 October 2026. What that date means, and how to leave well.
Read →Three in ten Baltic domains are dead. Is yours next?
Latvia has roughly 157,000 registered .lv domains and 49,258 living websites. Estonia and Lithuania look the same. The rest is dead, parked or forgotten.
Read →ChatGPT ads reached Latvia, but not your best customers
Since 24 August a Latvian business can buy its way into a ChatGPT conversation. Only Free and Go users will ever see it. Being cited reaches the rest.
Read →Anyone can send email as your company: the DMARC gap
Only 8% of Latvian, 9% of Estonian and 3% of Lithuanian domains are protected against sender forgery. Most have no DMARC record at all. The fix starts in DNS.
Read →The six-second web: how slow Baltic websites really are on a phone
The median Baltic homepage takes about six seconds to show its main content on a phone. Google's bar for good is 2.5 seconds. Two thirds of sites rate poor.
Read →Is your website blocking AI assistants without knowing it?
About one Latvian site in fourteen turns away the crawlers that put pages into AI answers. Almost no owner chose it, and robots.txt never says so.
Read →WooCommerce agency work: what a store build needs that a site build does not
Quoting a WooCommerce store like a WordPress site is the agency mistake. Orders left the posts table, checkout is a block, and the extensions set the price.
Read →The 13-minute homepage, and other records from 293,806 websites
The extremes from a near-census of the Baltic web: a homepage that takes 816 seconds to appear, one with 407,866 words, and a footer still dated 1994.
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