Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
Hiring an in-house developer vs a white label partner: the real math
The break-even math for an agency's first developer: fully loaded cost, realistic utilisation, and why the answer swings on your partner's hourly rate.
Read →How a white label handoff works: NDAs, comms and who talks to the client
Handing a client project to a white label WordPress partner: what the NDA covers, who owns the client relationship, and the GDPR clause most agencies miss.
Read →Selling web development without a dev team: how the reseller model works
How agencies sell and manage web projects while a partner builds them: who quotes, who carries the warranty, where the margin sits, and what you keep.
Read →wp2shell (CVE-2026-63030): affected WordPress versions and the fix
wp2shell (CVE-2026-63030) lets an anonymous attacker run code on a default WordPress 6.9 or 7.0 site. Patched in 7.0.2, 6.9.5 and 6.8.6. Check yours now.
Read →Figma to WordPress: how a pixel-faithful conversion actually works
What separates a faithful WordPress build from an approximate one: design tokens, the breakpoint gap, QA against the file, and what exporters miss.
Read →White label WordPress development pricing: what agencies actually pay
Honest price bands for white label WordPress work, the cost drivers that move a quote, and why the cheapest partner almost always costs the most.
Read →White label WordPress care plans: reselling maintenance under your brand
How agencies resell white label WordPress care plans under their own brand: the margin, the handoff mechanics, and the multi-platform catch.
Read →WordPress maintenance services: what a monthly plan should include
What WordPress maintenance services cover: the 8 things a monthly plan should include, who sells them, what they cost, and what the cheap ones quietly skip.
Read →How to choose a white label WordPress agency (a checklist from one)
The 7 questions that expose a weak white label partner before they touch a client project - with our own answers to every one of them.
Read →Why we stopped hiding the white-label work
For 18 years we were the name nobody saw. Here's why that's now the headline.
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