Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
What ChatGPT can see about your business, and what to do if you have no website
Four things decide what an assistant can say about your business. You control three of them, and only one of them needs a website. Here is the plain version.
Read →White label SEO for agencies: what a partner has to be able to report now
Most white label SEO is a rankings dashboard with your logo on it. Google now reports AI answer impressions with no clicks, no CTR and no queries attached.
Read →Running AI locally: when a self-hosted model beats an API
Most companies asking to run AI on their own hardware want data residency, which is a contract and a region setting. Here is when the hardware is the answer.
Read →What an AI visibility score hides
One number, three kinds of variance. We ran the same measurement on three consecutive days and the headline moved by half its own value, with nothing changed.
Read →What an AI automation actually costs to run
Almost every price you can find is a build quote, not a running cost. The model is the smallest line on the bill. The line that decides it is in no quote.
Read →WooCommerce maintenance: why a store is not a website with a cart
A store is a transaction processor that happens to have pages. Four things break differently, and the standard maintenance routine covers none of them.
Read →Why AI assistants cite everyone except you
The usual answer is a checklist of website faults, most of which Google says are not required. The real reason is structural: it decides what can be quoted.
Read →WordPress website rebuild: four tests before you spend the money
Most rebuild advice grades your site on adjectives. Four checkable tests decide it instead: PHP support, dead dependencies, content model, deploys.
Read →What AI can automate in a business: six job types
Use-case lists are organised by department, which tells you nothing about whether it works. Six job types, sorted by how cheaply you can check the output.
Read →Outsourcing small web projects: what it really costs an agency
Small web projects lose money on the wrapper, not the build. Why a monthly retainer is the wrong fix, and what a standing partner actually changes.
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