Notes, not noise.
Practical writing on web, marketing and AI from the team that has been doing it since 2008.
Figma to WordPress: how a pixel-faithful conversion actually works
What separates a faithful WordPress build from an approximate one: design tokens, the breakpoint gap, QA against the file, and what exporters miss.
Read →White label WordPress development pricing: what agencies actually pay
Honest price bands for white label WordPress work, the cost drivers that move a quote, and why the cheapest partner almost always costs the most.
Read →White label WordPress maintenance: reselling care plans under your brand
How agencies resell white label WordPress maintenance under their own brand: the margin, the handoff mechanics, and the multi-platform catch.
Read →WordPress maintenance services: what a monthly plan should include
What WordPress maintenance services cover: the 8 things a monthly plan should include, who sells them, what they cost, and what the cheap ones quietly skip.
Read →How to choose a white label WordPress agency (a checklist from one)
The 7 questions that expose a weak white label partner before they touch a client project - with our own answers to every one of them.
Read →Why we stopped hiding the white-label work
For 18 years we were the name nobody saw. Here's why that's now the headline.
Read →When to leave WordPress (and when to stay)
WordPress is the right tool more often than Twitter would have you believe. Here's how we decide.
Read →The European Accessibility Act: what it means for your website
Accessibility is now a legal requirement for many European businesses. Here's the practical version.
Read →Fixing the WordPress "Database Update Required" loop
You click "Update WordPress Database," it succeeds, and then it asks again - forever. Here's how to break the loop, in order of least to most invasive.
Read →Shopify vs WooCommerce: how to actually choose
Shopify and WooCommerce are both good products. The right one depends on your business model, your setup, and how much control you want over the store.
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