A Jaguar dealer in Norway needed a site their own team could edit, on a brand where nothing is editable by accident. Jaguar and Land Rover approve dealer sites against a global manual: typography, the wordmark lockup, the brand red, the price-from format, the WLTP and CO2 legal text. Miss any of it and the site does not go live. We built it in 2021, and it was signed off.
Editable by the dealer, not by a developer
The requirement was maintenance without us. Every page, campaign and model layout was built in Elementor so the dealer’s own team could change copy, prices and imagery themselves. That was the easy half.
Custom components where Elementor stopped
The model menu is the part Elementor has no widget for. It lists the full range down one side, and on hover swaps in a complete panel for that car: hero render, price from, spec icons for seats, boot volume, top speed and range, the two booking CTAs, and the mandatory WLTP disclaimer underneath.
We wrote it from scratch, then packaged it and the other custom pieces into our own plugin. The client kept drag-and-drop editing; the components kept behaving.
Brand rules as build constraints
On a JLR dealer site the legal and brand text is not decoration. Every model page carries the price-from format, combined CO2 output and the WLTP explanation in the approved wording, in the approved position. We built the model pages so that block travels with the car data instead of being pasted per page, which is how it stays correct when a price changes.
One system, two brands
The same client ran a Land Rover site on the same build. Articles were shared between them: a defined set of posts, including global JLR news, published once and appeared on both sites rather than being re-entered twice.
Lead paths throughout: book a test drive, request an offer, private lease enquiry, brochure download, service booking.
Built 2021. Stack: WordPress, Elementor Pro on a child theme, custom plugin for the components Elementor could not carry.