A redesign for a custom kitchen and furniture maker

A Latvian workshop that designs, builds and installs kitchens, built-in wardrobes and window blinds had outgrown its old website. It looked dated, it said little about how the work actually happens, and it gave a visitor no easy way to ask for a price. We redesigned it from the ground up on WordPress with a custom theme. Shown here without the brand name.

Built around the question every visitor has

Nobody buys a kitchen from a website. They come to find out whether this is the workshop they want to call, and what happens after they do. So the homepage leads with the three things the workshop makes, then walks through the job itself in four steps: consultation, design, production, installation, with a realistic lead time stated up front.

The kitchens section goes further than a product page. It explains what a kitchen project looks like, how a kitchen is made, what good ergonomics means in a real room, and which connections and outlets the appliances need before the fitters arrive. These are the questions a sales call otherwise spends its first twenty minutes on, and answering them on the page brings in enquiries from people who are already ready to talk.

Made to turn a visit into a quote

Every page ends in the same place: a request for an offer. The form accepts floor plans and photos by drag and drop, because a measured drawing tells the workshop more than a paragraph ever will, and it lets them come back with a real number rather than a range.

Around it sit the things that settle a decision: financing options, including leasing, completed projects, customer reviews, a warranty page, and a catalogue of ready-made furniture for people who do not need anything built to measure.

Content still to come

The redesign was built and working on our staging server. The final photography and copy were still to come from the client when the project closed, so some of what you see in the screenshots is working content put in place to design against.