Contemporary consumers have short attention spans and expect fast websites. A slow site can cause customers to leave quickly.
GTmetrix provides a detailed report that breaks down issues impacting your website performance, with solutions prioritized accordingly. Some recommendations offered by GTmetrix are CSS and JS minification, compressing images to Webp format compression, database optimization, and optimized CDN settings – among other tactics.
Caching
Caching is an integral component of speeding up a WooCommerce store, serving static HTML files rather than dynamically creating them on demand to visitors instead of draining your server’s resources and making pages load faster.
Slow websites lead to user frustration, decreased conversions and customer dissatisfaction – as well as damaging SEO rankings on Google. Speed optimization can reduce page load times while simultaneously improving the user experience for more sales and customers.
Selecting an optimal hosting provider is also key to improving the speed of your site. Kinsta’s built-in caching features replace the need for plugins like W3TC’s and improve performance by cutting your time-to-first-byte by up to 50%, optimizing queries and database queries while simultaneously optimizing images and database storage and more. Plus we perform forensic database cleaning of WordPress databases, fixing any issues which might be hindering performance – like revisions, cache purges or table cleanups that might affect performance; all while creating a CDN network so your website runs as fast as possible!
AJAX Cart Fragments
WooCommerce uses an AJAX request called wc-ajax=get_refreshed_fragments to refresh cart contents where the theme displays them (including pages without add-to-cart functionality (like About pages or blog posts) without adding them directly into cart). Although it seems great from a user experience standpoint, this causes slow website performance with increased server loads; often being one of the top contributors to delays measured by popular website performance tools such as Google PageSpeed Insights, Pingdom, GTMetrix etc.
Thankfully, there’s an easy and cost-effective solution to eliminate this costly AJAX call: Optimocha’s simple yet lightweight plugin disables WooCommerce Cart Fragments script (wc-ajax=get_refreshed_fragments) on all non-cart pages and posts before reenqueueing it when users visit products that belong to their cart – effectively cutting costs while speeding up website loads by several seconds; making this especially helpful during high traffic events like Black Friday sales event or seasonal campaigns!
Image Optimization
High-quality product images are key components in eCommerce sales conversions. Not only can they create an excellent first impression for visitors to your store, but they can also improve search engine rankings. Unfortunately, large image files can slow down a website significantly on mobile devices.
As such, optimizing your images so they load faster is crucial to user experience and satisfaction. One effective method for doing so is compressing them, which reduces their size without altering quality – something compression allows. Doing this will allow your site to load quicker for users while improving user satisfaction overall.
Cloudinary offers another solution by employing a CDN to optimize images. This will increase page load speed while decreasing storage costs, providing dynamic image sizing that adapts to fit each device, replacing title/alt tags with relevant text, as well as supporting various formats like WebP.
Database Optimization
An effective database optimization service can greatly increase your website’s performance, by eliminating junk data and optimizing database tables – thus decreasing loading times for your site and compressing CSS/JS files without compromising quality.
Faster loading websites result in better customer experiences, leading to more sales and conversions. Studies have revealed that each one-second delay results in 7% less conversions and 16% decreased customer satisfaction levels.
We offer speed optimization services tailored specifically for ecommerce websites, including installing caching mechanisms and configuring a CDN. They inspect and remove plugins that slow down your site; optimize images without compromising quality; set up transactional HTTPS connections so customers can checkout securely – increasing conversion rate while improving customer satisfaction!
CDN
Our service helps your WooCommerce site achieve maximum efficiency with fast loading speed, improving user experience and helping to fix Core Web Vitals for higher scores in Google PageSpeed Insights. In addition, we will help set up and optimize a content delivery network – a global network of servers which deliver content from your website around the world – for maximum effectiveness.
CDNs also come equipped with other performance enhancing features, including on-the-fly image compression, HTTP/2 support and hotlink protection to further boost performance.
At Green Wire Media, we also aim to reduce your dependence on external resources like scripts, styles and fonts that slow down your store on mobile devices, particularly by minifying them and reducing download objects and network latency – our target goal being that your TTFB time (Time To First Byte) should fall below 100ms for optimal UX and SEO rankings.
