Zee Parts dismantles vehicles in Latvia and sells what comes off them to buyers across Europe. A used part is not a normal product: every one is unique, it belongs to a specific car, and the buyer needs to know it fits before anything else matters. Their stock was sitting in a yard and in phone calls. We built the site that puts it online, in English, Latvian and Russian.
A catalogue built around the car, not the part
People looking for a used part start from their own car. So the catalogue starts there too. The yard team adds a donor vehicle once, with photos, make, model, years, engine, transmission and the condition of what is on it, and it becomes a listing that can be found every way a buyer thinks about it.
Make, model and year are linked, so choosing Toyota narrows the models to Toyota’s and the years to the ones actually in stock. Condition, availability and part category sit alongside, and every filter updates the results in place without reloading the page. The same search runs from the homepage hero, so a visitor is one step from a shortlist.
An inquiry list instead of a checkout
Used parts are priced after someone has checked compatibility, availability and shipping, so a fixed-price cart would promise things the business cannot keep. Instead a buyer collects parts into an inquiry list as they browse, across as many vehicles as they need, and sends it as one request. The team gets everything in one message and the buyer gets a confirmation listing exactly what they asked about.
For anyone who cannot find their part at all, a separate request form takes the vehicle, the VIN and photos, so the team can source it rather than lose the sale.
Three languages, one entry
The buyers are in Latvia, the Baltics and further afield, so the site runs in English, Latvian and Russian. The vehicles, brands, models and categories are all translatable, and the filters, gallery and inquiry flow work in every language, so a listing entered once serves all three markets.
Everything is our own theme on WordPress, with the vehicle data in ACF, so the team manages stock, pages and the homepage sections from one admin without a developer.
Stack: WordPress (Bedrock), custom theme, ACF Pro and ACF Extended, WPML, AJAX filtering.