Longevity Catalyst
Longevity Catalyst is a market-readiness programme for health innovation founders in the Baltics and the Nordics who want to reach the US market. Prove Health Ventures came to us with a rebrand - new name, new domain - and a Figma design for one long landing page. What they had live was a single static one-pager.
From a static page to a site they run themselves
The old site was hand-written HTML, so every word on it was a developer’s job. The new one is WordPress on Bedrock with a custom theme, and each band of the page is its own flexible-content block: the client can edit any section, reorder them, hide one, or build a new page out of the same set. The people in the network band are a post type with a role taxonomy behind them, and the partner logos, the calls to action, the menus and the footer are all theirs to change.
The design arrived desktop-only, at one width. Everything the site does between a phone and a wide monitor is our call.
Two ideas that were not in the brief
The first is the founder self-assessment. “Apply as a Founder” pointed at nothing in particular, so we built the thing it should point at: five questions, under a minute, which tells a founder where they fit and sends everyone away with a next step rather than a form receipt. Scoring is recomputed on the server when it is submitted, submissions collect in wp-admin, and the questions, the points and the result copy are all editable without us.
The second is smaller and matters daily. The headings set two letterforms apart from the rest of the line - a pixel-cut oo, a Sigma-like E - and the honest version of that is an editor hand-writing HTML into the biggest type on the page. Instead they type Build pr{oo}f the mark[e]t can trust. Nothing to close, nothing to escape, and under the field is a live preview in the real display faces. Analytics loads only if a visitor accepts it.
Fast, on a page this long
Lighthouse, mobile, August 2026. Desktop performance is 100.
Stack: WordPress (Bedrock, Composer-managed), ACF Pro and ACF Extended, Tailwind CSS, self-hosted fonts, OpenLiteSpeed behind Cloudflare, deployed on push.