6.11x ROAS on Meta for a D2C brand
Direct-to-consumer women's products brand. €5,770 in spend, €35,259 in revenue, top ad sets hitting 15.5x.
A direct-to-consumer brand in a crowded category on a platform where most budgets evaporate on audiences that look right but don't buy. The margin for error is thin on Meta - creative fatigue sets in fast, targeting assumptions are rarely tested, and costs creep up quietly.
We tested methodically: audiences, creatives, offers, and timing - not all at once, but in controlled cycles that produced usable data. Broad targeting with strong creative consistently outperformed narrow interest stacks on cost per purchase. When we found what worked, we scaled it and defended the margin. Top-performing ad sets reached 15.5x ROAS. We kept the funnel clean - no unnecessary friction between scroll and checkout.
- €35,259 in revenue from €5,770 in ad spend
- 784 purchases at an average cost of €7.36 per purchase
- Overall ROAS 6.11x - top ad sets at 15.5x
- Consistent returns sustained across multiple campaign cycles
The results held because the fundamentals were right: tested creative, clean attribution, and a willingness to kill what wasn’t working before it dragged the averages down.
Most Meta accounts bleed budget on audiences that look plausible in the targeting interface but convert poorly at checkout. The difference here was systematic testing rather than gut instinct - and the patience to let data accumulate before scaling.
Specific client details are under NDA. The numbers are real.